Thursday, March 22, 2012

Consuming Life (Zygmunt Bauman)

Not a summary or a review, but my personal note, having read Consuming Life. A couple of aspects of postmodern/post-industrial/consuming life according to Bauman, as I understand them:

We're all commodities
Preoccupation with images, because if you're not white enough (it's an Asian thing), thin enough, hip enough (the Nikes, the Jimmy Choos, etc), you're out of the game. (What game? Social relationship, I think.) You are your image.

Pointilist nature of time
Emphasize on the here and now. Past and future hardly matter. (Modern people buy precious metals and houses, postmodern people buy designer stuff and refurbish their kitchen with stainless steel countertops even when they never cook.) Boredom is a vice. (Imagine office types who'd gladly get stuck in a traffic jam in order to go to some vacation spot, rather than spending time with their family to just talk and enjoy each other's company.) You consume to alleviate your boredom.

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