George Orwell Said . . .

. . . this, about how to write (in his essay Politics and the English Language):

• Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
• Never use a long word where a short one will do.
• If it is possible to cut a word out, always cut it out.
• Never use the passive where you can use the active.
• Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
• Break any of these rules sooner than say anything barbarous.

Sound, simple rules. I think I need to follow them.